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Consumer Insights

From the understanding of consumer trends, behaviours and attitudes to concrete actions and business opportunities.




Puratos Satin Silver Clean(er) Label Layer Cake Mix selected as winner for 2018 ASB Innovation Award

At Puratos, we optimize ingredients so that you have the cleanest ingredient statement. As such, we have developed an extensive range of cake mixes that fall in line with the clean label trend.

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Sourdough Library

Located in our Center for Bread Flavour in Sankt-Vith, Belgium, the Sourdough Library gathers a unique collection of sourdoughs from all over the world, each with its own distinct charecteristics.

Bakery Schools

One of our aims is to help young people from underprivileged communities secure jobs that guarantee them a good quality of life. In India and Brazil, we have achieved this by opening our first bakery schools.

Vision Magazine

Explore Puratos' Vision Magazine- a resource containing our newest products and recipes, with information about the various consumer insight initiatives we are taking.


Clean(er) Label

Consumers want to know the composition of their food. Therefore, they pay more attention to the product label. Consumers prefer short, clean and clear labels, with mainly natural ingredients and ingredient names that they know or understand.

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