Smoobees - innovative soft and smooth strawberry inclusions | Puratos

Smoobees are bakery inclusions with a soft and smooth texture. These fruit pearls bring  more flavor, more fruit, more texture and more creativity to snack & loaf cakes, cheesecakes, cake donuts, pancakes, waffles and ice cream.  

  • Smooth, melting texture; mix- and bake stable in your production process
  • For all types of cake applications (fresh & frozen, short-medium shelf-life)
  • Made with real strawberries, natural, yummy flavors, no artificial flavors and no artificial colors (NAFNAC).

Customer advantages

  • Infinite creative possibilities: innovate and differentiate by bringing more flavor, more fruit, more texture and more creativity to cakes
  • Simple process: resistant to all production steps (mixing, depositing, baking, …)
  • Easily switch flavors within your existing process
  • For flavor in every bite

Consumer advantages

  • Flavor in every bite
  • Fun visual, natural, yummy flavors
  • No artificial flavors, no artificial colors (NAFNAC)
  • Smooth, melting texture

View full description

Smoobees add more fruit and flavor to every bite of your dessert, while also adding a playful visual. While other inclusions can dry out products over time, Smoobees let you enjoy your indulgent products as long as possible. ​Create all kinds of recipes the way you want to, as they are ready-to-use, mix - and bake stable and do not change texture, color, shape or flavor after baking.

Delight your customers with a new sensorial experience: a playful look; yummy taste, with up to 30% of fruits; and smooth melting texture in every bite. Smoobees offer a new flavor palate which adds moistness and freshness in baked applications. No artificial flavors, no artificial colors (NAFNAC) and plant based. ​

sugar, invert sugar, water, strawberry concentrate, modified starch, gelling agent (sodium alginate), natural flavoring, carrot concentrate, preservative (potassium sorbate), firming agent (calcium chloride), acid (citric acid ), elderberry concentrate, black currant concentrate

Smoobees are bakery inclusions with a soft and smooth texture. These fruit pearls bring  more flavor, more fruit, more texture and more creativity to snack & loaf cakes, cheesecakes, cake donuts, pancakes, waffles and ice cream.  

  • Smooth, melting texture; mix- and bake stable in your production process
  • For all types of cake applications (fresh & frozen, short-medium shelf-life)
  • Made with real strawberries, natural, yummy flavors, no artificial flavors and no artificial colors (NAFNAC).

Customer advantages

  • Infinite creative possibilities: innovate and differentiate by bringing more flavor, more fruit, more texture and more creativity to cakes
  • Simple process: resistant to all production steps (mixing, depositing, baking, …)
  • Easily switch flavors within your existing process
  • For flavor in every bite

Consumer advantages

  • Flavor in every bite
  • Fun visual, natural, yummy flavors
  • No artificial flavors, no artificial colors (NAFNAC)
  • Smooth, melting texture

View full description

Smoobees add more fruit and flavor to every bite of your dessert, while also adding a playful visual. While other inclusions can dry out products over time, Smoobees let you enjoy your indulgent products as long as possible. ​Create all kinds of recipes the way you want to, as they are ready-to-use, mix - and bake stable and do not change texture, color, shape or flavor after baking.

Delight your customers with a new sensorial experience: a playful look; yummy taste, with up to 30% of fruits; and smooth melting texture in every bite. Smoobees offer a new flavor palate which adds moistness and freshness in baked applications. No artificial flavors, no artificial colors (NAFNAC) and plant based. ​