Health is the new normal
In a changing world, there is a growing appetite for healthier options and sustainable food practices. More consumers are actively seeking foods that nourish the body and the planet.
Puratos gets it
Puratos is not just about ingredients. It is about setting new standards, where health and taste converge. We aim to provide the most nutritionally wholesome products possible, without compromising on taste, texture or quality. As a result, your creations will prove your customers that healthier choices can also be the tastiest!
For over a decade, Puratos’s proprietary research program, Taste Tomorrow, has provided in-depth insights into global and local consumer behaviors, attitudes, and choices. We believe the following Health & Well-Being areas are key trends with long-term impact. Therefore, we aim to help our customers translate these trends into relevant finished goods with various Health & Well-Being solutions. Join us on a journey towards better eating and a healthier future for all.
Clear and transparent information.
Improved nutritional profiles by reducing sugar, fat and salt and increasing fiber, protein and fruit.
Enabling diverse food choices including plant-based and flexitarian options.
Bringing gut-friendly ingredients to daily nutrition.
Adressing the dietary needs of diverse groups.
Let's create a healthier future together!
Health & Well-Being has always been a priority at Puratos. Already back in the 1920s, we created Pura-Malté, a bread mix with toasted wheat germ, malt, and bran. Healthy, tasty, and easily digestible, Pura-Malté was a breakthrough in the market.
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