As the “Make America Healthy Again” (MAHA) movement gains momentum, the call for healthier, more transparent food is louder than ever. In short, the 5 key pillars of MAHA are:
In short, the 5 key pillars of MAHA are:
- Tackling the Chronic Disease Epidemic
- Advancing Regenerative Agriculture
- Protecting Natural Habitats
- Exposing Corporate Corruption
- Eliminating Environmental Toxins
At Puratos, we believe food can be a powerful tool for health. As part of our commitment to Food Innovation for Good, we empower bakers to meet growing consumer demand for healthier options without compromising on taste or tradition. Our expert R&D team partners with bakers to reformulate recipes by reducing sugar, fat, and salt, and replacing artificial additives with clean, enzyme-based solutions—creating baked goods that are both delicious and nourishing.
Tackling the Chronic Disease Epidemic : Less of the Bad, More of the Good
We offer a wide range of solutions that align with MAHA’s health-forward goals:
Cleaner Ingredients
Including dough conditioners, sourdoughs, and cake mixes, fillings, and chocolate compliant with Whole Foods no-no list. We also offer cream fillings free from titanium dioxide, supporting even cleaner labels and greater consumer trust.
Power Ingredients:
Nutrient-dense grains—cooked in sourdough for improved freshness, digestibility, and flavor—alongside sprouted grains, seeds, and nuts like hazelnuts, which are featured in our indulgent yet wholesome fillings.
Cleaner label fillings
High fruit content fillings that deliver natural sweetness and cream fillings without titanium dioxide, for even cleaner labels.
Water-Based Chocolate Fillings
A revolutionary low-fat alternative to traditional fat-based fillings, offering indulgence with fewer calories.
Protecting Natural Habitats: Sourcing with Purpose
Sustainability is more than a buzzword—it’s a responsibility. Puratos is committed to ethical sourcing and transparent supply chains, ensuring that every ingredient not only nourishes the body but also respects the planet.
Cacao-Trace
Our sustainable cocoa sourcing program goes beyond certification. Cacao-Trace focuses on quality, transparency, and farmer empowerment. By paying a Chocolate Bonus directly to cocoa farmers, we help improve livelihoods while delivering superior-tasting chocolate to our customers.
Field-to-Fork for Fruit Fillings
We take a local-first approach to sourcing fruit, working closely with growers to ensure freshness, traceability, and reduced environmental impact.
Plant-Based Alternatives
Our egg and dairy alternatives not only support healthier diets but also significantly reduce CO₂ emissions—helping bakers contribute to a more sustainable food system.
Let’s Make America Healthy Again—Together
Puratos is here to support your journey toward healthier, more sustainable baking. Let’s work together to turn your bakery into a beacon of wellness and innovation.
Schedule a 1:1 Session with Our Experts
Let’s explore how we can help you reformulate, differentiate, and grow—sustainably.
