Sensory evaluation is an invaluable tool used in the food industry to measure, analyze and interpret responses perceived through the sense of sight, smell, touch, taste and hearing.
Sensory research can:
The way to understand what you and your consumers look for in products is through accurate and targeted sensory studies. By using the sensory tools available at Puratos, we can help build better products that set you apart from your competition. Puratos’ unique sensory resources provide tangible advantages to you, our customers, leaving the future open for new and wonderful innovations.
The first step when looking to do Sensory is to ask: what is the goal you are looking to achieve with this sensory project? This is what will decide what sensory tool will be best suited to meet your goals.
Goal: Determine if consumers can detect a difference between products
Questions to answer: Are these samples noticeably different? If I change the sugar or fat content can consumers perceive a difference? Can I switch an ingredient without causing significant change in my product?
This testing is great for: formulation changes, new supplier/ingredients, change in production and process
Goal: Discover what consumers like/dislike about a product
Questions to answer: What texture is preferred by consumers for this product? What taste profile do consumers prefer? How much does appearance really matter to consumers? How does my product compare to my competitors’ products? What claims are important to consumers?
This testing is great for: evaluating consumer preferences in food (taste, appearance, texture, etc.), understand important consumer buying habits, compare products in a competitive landscape, validate finished goods with consumers, and consumer feedback on pricing, flavor, packaging, or marketing concepts.
MyInsights provides exclusive access to all the market research and consumer insights tools Puratos has to offer. Puratos’ unique resources provide tangible advantages for you, our customer, leaving the future open for new and wonderful innovations and finished goods.