What is MyInsights? MyInsights provides exclusive access to all of the market research and consumer insights tools Puratos has to offer. Puratos’ unique resources provide tangible advantages for you, our customer, leaving the future open for new and wonderful innovations and finished goods. The goal of our market research and consumer insights program is to gather reliable information to help you make the right business choices.
Using MyInsights can help you to:
- Better understand consumer trends, behaviors and attitudes
- Anticipate market evolution
- Track trendy ingredients and concepts
- Evaluate product claims
- Use sensory studies to test prototypes or commercial products with consumers
- Use expert panels for sensory description
