Puratos’ Consumer Understanding resources allow you to gain consumer knowledge to anticipate your customer’s needs.
Consumer understanding uncovers:
Qualitative research is valuable when looking for more descriptive, in-depth consumer response to products.
Online consumer surveys are valuable when looking to identify consumer behaviors or opinions without the need to taste a finished good.
To learn more about Consumer Understanding, please reach out to your local sales representative.
MyInsights provides exclusive access to all the market research and consumer insights tools Puratos has to offer. Puratos’ unique resources provide tangible advantages for you, our customer, leaving the future open for new and wonderful innovations and finished goods.