Consumer Focus on Health & Well-Being in Food

Increasing the availability of nutrients and ingredients recognized for their positive impact on health, such as fibers, fruit and wholegrains.

Decreasing the presence of nutrients and ingredients recognized for their negative impact on health if consumed in excess, such as certain fats and sugars.

With the aim of offering consumers options designed around their needs, we are developing a more holistic approach. We developed solutions that, even though not scientifically or directly linked to better health, are often viewed as a part of a healthy lifestyle.

Plant-based is on the rise, and for good reason! Did you know that studies have shown that people who eat vegan diets on average live 7.8 years longer than omnivores? ¹ 

While plant-based bakery NPD is certainly growing, it's often hard to enter the market because creating delicious scratch recipes requires a lot of trial and error... and don't forget about all of the shelf space you'll need for those alternative ingredients! That's why we've created an easy to use plant based range that will certainly please your consumers in terms of taste and texture, regardless if they are vegans, vegetarians or flexitarians. We've also focused on making the products versatile-- so you can unleash your creativity to find unique ways to enlarge and please your customer base.

Surveys show that today, 73% of consumers regard whole grains as a healthy and tasty addition to their daily diet. And they are right! If consumers eat 3-6 servings of whole grains a day, they can reduce the risk of certain cancers, lower cholesterol and blood pressure, and improve digestive health.

However, there are significant challenges to making good wholegrain bread: balancing grains and seeds, avoiding the fast drying of the crumb, avoiding hard grains, and ensuring there are no off flavors.

In response to these challenges, Puratos has developed the Softgrain Range: ready-to-use tender sprouts, whole grains and seeds that have been cooked and infused with sourdough.

As bakers, our primary focus is to provide delicious and innovative bakery products that keep our customers coming back for more. To add another dimension of claims and clean label can make things even more complicated.

To support you in meeting consumers' evolving demands, we have a wide range of Organic, Non-GMO, and Clean(er) Label solutions for bakery, sweet goods and chocolate.

These markets continue to grow-- the organic food market was valued $21 billion dollars in 2009, and in 2019 it grew to over $48 billion! But to win in the market, great taste and texture remain key.

Healthier, Happier, Puratos. Visit us online for an overview of the full range of Health & Well-Being products.

With the launch of our new Puratos Digital Services platform, we can provide solutions for our customers every step of the way: from ideation and technical support, to ordering ingredients at your convenience and even providing finished goods to a wider range of consumers with e-commerce.

Visit us online at Puratos Digital to collaborate with our technical support team and create an original, delicious Health and Well-Being treat!