Consumer Focus on Health & Well-Being in Food

11 Sep 2020

In a time when many things are uncertain, we know one thing is for sure: right now keeping our loved ones safe is a top priority for everyone.

That is why it’s not surprising that Health & Well-Being remains extremely important to consumers everywhere. Whether watching their daily fat, sugar or salt intake, or adding more wholegrain, vegetables, and fruit to their diet, consumers are using food every day as a tool to stay healthy and strong so they can enjoy the good things in life longer.

To keep up with these expectations, Puratos strives to offer healthier solutions while also maintaining great taste and texture. Read on to learn more about Health & Well-Being in the market and our latest innovations to help you meet your consumers' evolving needs.



Puratos Health & Well-Being Promise  

Good nutrition, the corner stone of a well-nourished immune system

Health & Well-Being at Puratos

Focus on Health

Healthy eating is as much about stripping away the unnecessary ingredients as it is about adding more of the ‘good’ stuff’. In accordance with both consumer needs and established international organizations’ guidelines, and without compromising on taste and texture, we are working on:


Increasing the availability of nutrients and ingredients recognized for their positive impact on health, such as fibers, fruit and wholegrains.



Decreasing the presence of nutrients and ingredients recognized for their negative impact on health if consumed in excess, such as certain fats and sugars.

  Focus on Well-Being

With the aim of offering consumers options designed around their needs, we are developing a more holistic approach. We developed solutions that, even though not scientifically or directly linked to better health, are often viewed as a part of a healthy lifestyle.

Plant Power

Plant-based is on the rise, and for good reason! Did you know that studies have shown that people who eat vegan diets on average live 7.8 years longer than omnivores? 1 

While plant-based bakery NPD is certainly growing, it's often hard to enter the market because creating delicious scratch recipes requires a lot of trial and error... and don't forget about all of the shelf space you'll need for those alternative ingredients! That's why we've created an easy to use plant based range that will certainly please your consumers in terms of taste and texture, regardless if they are vegans, vegetarians or flexitarians. We've also focused on making the products versatile-- so you can unleash your creativity to find unique ways to enlarge and please your customer base.

Upcoming Webinar

Upcoming Webinar

Wednesday, September 23, 2020 2:00pm-3:00pm EST 11:00am-12:00pm PST

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Why Plant-Based Will Transform the Food Industry

Bring on the Wholegrain

Surveys show that today, 73% of consumers regard whole grains as a healthy and tasty addition to their daily diet. And they are right! If consumers eat 3-6 servings of whole grains a day, they can reduce the risk of certain cancers, lower cholesterol and blood pressure, and improve digestive health.

However, there are significant challenges to making good wholegrain bread: balancing grains and seeds, avoiding the fast drying of the crumb, avoiding hard grains, and ensuring there are no off flavors.

In response to these challenges, Puratos has developed the Softgrain Range: ready-to-use tender sprouts, whole grains and seeds that have been cooked and infused with sourdough.

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How to Boost your Wholegrain Category

Organic, Non-GMO, Clean(er) Label... and More!

As bakers, our primary focus is to provide delicious and innovative bakery products that keep our customers coming back for more. To add another dimension of claims and clean label can make things even more complicated.

To support you in meeting consumers' evolving demands, we have a wide range of Organic, Non-GMO, and Clean(er) Label solutions for bakery, sweet goods and chocolate.

These markets continue to grow-- the organic food market was valued $21 billion dollars in 2009, and in 2019 it grew to over $48 billion! But to win in the market, great taste and texture remain key.

Check out our full range of Health & Well-Being products

Healthier, Happier, Puratos. Visit us online for an overview of the full range of Health & Well-Being products.

More Health & Well-Being Inspiration

Epicurean Unicorn Podcast

Epicurean Unicorn Podcast

Health & Well-Being in the Food Industry with Alex De Los Reyes, Puratos USA Product Manager



Non-GMO & Organic Technical Training with Joe Layton, Puratos USA Director of R&D Bakery



The challenge ahead: Industry pushed for 'full team effort' by John Unrein 08.06.2020

#RelyOnUs for Additional Support

The baking industry is evolving--and Puratos USA is committed to providing the service and resources you need to be successful in this new normal. 

With the launch of our new Puratos Digital Services platform, we can provide solutions for our customers every step of the way: from ideation and technical support, to ordering ingredients at your convenience and even providing finished goods to a wider range of consumers with e-commerce.

Visit us online at Puratos Digital to collaborate with our technical support team and create an original, delicious Health and Well-Being treat!


Order now online

Order Now Online

MyPuratos is a simple online ordering platform that offers the flexibility and convenience you need to get the ingredients you want, when you want them.



Watch Puratos TV or connect with our Technical team to answer questions and provide interactive demonstrations when you need it.



MyAdvantage highlights delicious recipes made with convenient and easy-to-use ingredients.



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