How to boost your wholegrain category

Many consumers have a preference for ingredients that are both tasty and healthy. For 76% of consumers** , wholegrain is one of those ingredients. That makes wholegrain a real sales booster on the ingredients list of your bread products. But what exactly is wholegrain? And how do you create the perfect wholegrain bakery item?

Wholegrain products include the entire germ (the nutrient rich inner part), endosperm (the starchy middle layer) and bran (the outer layer) of the wheat grain. Wholegrain products were consumed as such centuries ago and now, the consumer goes back to wholegrain for its health benefits and authentic taste.

Today, wholegrain is everywhere. So how can you stand out from the crowd with your wholegrain category? By insuring perfect volume, long-lasting freshness, a natural appearance and perfect taste whatever the application. In order to do that, it’s necessary to:

• Avoid any hard grains
• Select the right grain and seeds 
• Avoid off-flavour 
• Keep optimal dough tolerance 
• Obtain a consistent result batch after batch 
• Achieve volume and oven jump 
• Avoid crumbliness 
   

Those challenges should be completed while keeping the bread profitable and that’s where Puratos comes in and supports you.

Puratos has developed different solutions to be your best partner in the wholegrain category: ready-to-use grains, grain mixes and a specific wholemeal improver.

• Softgrain: Ready-to-use sprouts, wholegrains and seeds infused with sourdough
• S500 Wholemeal: a clean(er) label improver specifically crafted for wholemeal-flour and wholegrain bread applications.