How to boost your wholegrain category

27 Jul 2020

Bakery mixes

Consumers are getting increasingly conscious and critical about health benefits linked to the food they eat. Following perfectly this trend, wholegrain is now the star ingredient. Actually, in 2018, 41% of consumers all over the world are eating wholegrain several times a week*.

What is wholegrain?

Many consumers have a preference for ingredients that are both tasty and healthy. For 76% of consumers** , wholegrain is one of those ingredients. That makes wholegrain a real sales booster on the ingredients list of your bread products. But what exactly is wholegrain? And how do you create the perfect wholegrain bakery item?

Wholegrain products include the entire germ (the nutrient rich inner part), endosperm (the starchy middle layer) and bran (the outer layer) of the wheat grain. Wholegrain products were consumed as such centuries ago and now, the consumer goes back to wholegrain for its health benefits and authentic taste.

How to create the best wholegrain bakery item

Today, wholegrain is everywhere. So how can you stand out from the crowd with your wholegrain category? By insuring perfect volume, long-lasting freshness, a natural appearance and perfect taste whatever the application. In order to do that, it’s necessary to:

  • Avoid any hard grains
  • Select the right grain and seeds 
  • Avoid off-flavour 
  • Keep optimal dough tolerance 
  • Obtain a consistent result batch after batch 
  • Achieve volume and oven jump 
  • Avoid crumbliness 

Those challenges should be completed while keeping the bread profitable and that’s where Puratos comes in and supports you.

Baking wholegrain made easy

Puratos has developed different solutions to be your best partner in the wholegrain category: ready-to-use grains, grain mixes and a specific wholemeal improver.

  • Softgrain: Ready-to-use sprouts, wholegrains and seeds infused with sourdough
  • S500 Wholemeal: a clean(er) label improver specifically crafted for wholemeal-flour and wholegrain bread applications.

* Puratos wholegrain survey, 2018
** Taste Tomorrow survey, 2015

Interested in how Puratos can help you saving time and improving the quality of your wholegrain bread? Don’t hesitate to contact your Puratos representative.


 Softgrain Amber Grain Clean Label

Softgrain Amber Grain Clean Label

A clean label presoaked blend of grains and seeds (oat, sunflower seeds, millet, flax seeds, wheat) enrobed with sourdough, brown sugar and molasses.

 Softgrain Multigrain Clean Label

Softgrain Multigrain Clean Label

A clean label presoaked blend of grains and seeds (rye, wheat oat, teff, millet) and flax seeds enrobed with sourdough.

Softgrain 5 - Grains & Seeds solution	 | Puratos

Softgrain 5

Add taste and freshness to your breads with Softgrain: wholegrains and seeds soaked in sourdough. Ready and easy to use.

Tegral Satin CL WG Crème Cake

Tegral Satin CL WG Crème Cake

A convenient clean(er) label complete mix for moist whole grain crème cakes, with excellent carrying properties for inclusions.

Tegral CL Wholegrain A/P Cookie

Tegral CL Wholegrain A/P Cookie

A cleaner label but convenient and versatile cookie base used for the production of whole grain cookie varieties.