30 Sep 2026
New ProteinPro mixes help bakers add protein and fiber to everyday bakery products while preserving the taste, softness and performance consumers expect
PENNSAUKEN, N.J., September 30, 2026 — Puratos, a global manufacturer of ingredients and solutions for the bakery, sweet goods and chocolate industries, today announced the launch of ProteinPro Strength and ProteinPro Flex. These two clean-label, high-protein bakery mixes are designed to help bakers create protein-rich breads, buns and flatbreads with great taste, softness and consistency, without the off-flavors, dryness or dense textures often associated with high-protein products.
As protein moves beyond sports nutrition and into everyday eating occasions, consumers are looking for added nutrition in foods that feel familiar, accessible and easy to enjoy. According to Puratos' Taste Tomorrow research, 60% of consumers are actively seeking more protein in their diets, creating a significant opportunity for bakers to bring protein-enriched versions of familiar favorites to market.
Protein has become one of the most important nutrition conversations in food, but consumers aren’t looking for specialty products anymore. They want protein in the foods they already know and love, made with ingredients they feel good about. For bakers, the challenge is adding protein, fiber and clean label appeal while still delivering the softness, flavor and quality people expect from everyday bakery staples.
Constance Macri - R&D Manager, Bakery Mixes & Improvers, Puratos USA
ProteinPro mixes can be used across a wide range of applications, with protein and fiber benefits depending on formulation and usage rates. ProteinPro Strength is designed for pan breads, hoagie rolls, bagels and similar products where volume and softness are critical. ProteinPro Flex provides versatility for hamburger buns, hot dog buns, flatbreads and other bakery staples. Both solutions are formulated to help bakers create products that can be a good or excellent source of protein and fiber, while meeting commercial bakery requirements for texture, freshness and product quality.
Unlike many protein-fortified formulations that require significant adjustment to processing and dough handling, ProteinPro was developed with commercial bakeries in mind. The ready-to-use mixes help reduce the complexity often associated with protein enrichment, allowing bakers to move more quickly from concept to commercialization.
Adding protein sounds simple until you try to manufacture it consistently at scale. Protein affects water absorption, dough handling, machinability and finished product quality. We developed ProteinPro so bakers can spend less time troubleshooting and more time creating products that meet where consumer demand is heading.
Constance Macri - R&D Manager, Bakery Mixes & Improvers, Puratos USA
The launch reflects Puratos' broader commitment to creating innovative food solutions for the health and well-being of people everywhere. With ProteinPro, bakers have a practical way to respond to one of today’s biggest consumer nutrition trends while keeping familiar bakery products at the center of the opportunity.
