Puratos at IDDBA 2026 | Beyond Clean: Ingredient Innovation for Today's Marketplace
The International Dairy Deli Bakery Association (IDDBA) Show brings together today’s industry leaders and tomorrow’s innovators for the premier event dedicated to dairy, deli, bakery, and foodservice. Attendees explore the latest products, trends, and fresh ideas designed to help grow their businesses. Connect with influential leaders, gain valuable insights from industry experts, and experience the energy of a community united by a shared passion for food. IDDBA 2026 is a once-a-year opportunity to build meaningful connections and stay ahead in a rapidly evolving industry.
Where to Find Us
Event Location: Orange County Convention Center
Puratos: Booth #1617
Expo Dates & Hours:
- Sunday, June 7 - Monday, June 8: 11:00 AM - 5:30 PM
- Tuesday, June 9: 10:00 AM - 2:00 PM
Discover our booth
Beyond Clean Label: Ingredient Innovation for Today's Marketplace showcases how clean label has never been the end point for Puratos. For more than a decade, our cleaner label approach has guided how we simplify formulations and develop ingredient solutions with purpose. At IDDBA 2026, Puratos builds on that foundation, showing how cleaner label enables meaningful innovation across nutrition, indulgence, and sustainability.
Clean + Power Ingredients
Clean + Power Ingredients highlights Puratos’ sourdough expertise, supported by the Sourdough Institute in Belgium. Solutions include Sapore ready‑to‑use sourdoughs and Softgrain, grains cooked in sourdough to enhance texture, nutrition, and flavor. These power ingredients are identified through Taste Tomorrow research as being perceived as both healthy and tasty by consumers.
Clean + Indulgence
Clean + Indulgence features cake mixes, fillings, and egg wash alternatives designed to deliver indulgent textures and finishes while maintaining cleaner label expectations.
Clean + Sustainability
Clean + Sustainability showcases Cacao‑Trace, Puratos’ sustainable cocoa program linking transparent sourcing, improved farmer livelihoods, and superior taste.
