Discover Puratos Hispanic solutions to create authentic Latin recipes.
Hispanics make up 17% of the nation’s population today, and in 40 years, that share is expected to rise to 29% or 119 million people (according to the latest projections from the U.S. Census Bureau). With that, the United States is becoming a majority minority country and baking becomes a way to bridge distant global cultures. It’s not only a great opportunity to reunite cultures with their beloved traditional baked goods but also allows other cultures to be introduced to new flavors and textures.
A strong way to appeal to the Hispanic demographic is through coffee—un cafecito—and baked goods. 67 percent of Hispanics drink coffee every day, which is 13 percentage points ahead of non-Hispanic Americans, according to a 2013 study by the National Coffee Association.
Traditional items such as tres leches cake and conchas are key, as Hispanics put a lot of value in tradition and authenticity . A 2013 Technomic report revealed that twice as many Hispanics (44%) compared to the general population (21%) said they would pay more for food described as authentic.
Whether you're looking to cater to your Latin customers or you simply want to bring some diversity to your product offering, use our products to create recipes like:
Puratos is a one stop shop for all your ingredients to help create delicious breads and desserts. Our solutions and global expertise allow you to add naturalness, indulgence and freshness to your Hispanic sweet goods.