14 Jul 2026
PENNSAUKEN, N.J., July 14, 2026 — Puratos, a global leader in bakery, sweet goods and chocolate ingredients, today announced a major step forward in its regenerative agriculture journey, accelerating the adoption of regenerative practices across its U.S. wheat supply chain strategy.
As part of this initiative, Puratos USA is enrolling approximately 30% of its wheat flour volumes into mass balance regenerative agriculture programs in collaboration with key supply chain partners. This effort supports the company’s publicly stated objective of reaching 50% regenerative sourcing by 2030, backed by ongoing implementation, measurable milestones, and structured progress tracking.
Regenerative agriculture is defined by Puratos as an outcome‑based farming approach that focuses on improving soil health, enhancing biodiversity, and supporting water management, while creating long-term value for farmers and communities.
Everything starts with the soil, but most people never see it. Farmers are dealing with real pressure, weather, yield, long-term viability, and what happens at that level impacts everything that follows. Our role is to work alongside our partners to build a more sustainable and robust supply chain, in a way that’s practical and scalable.
Luther Hardin - Senior Procurement Manager, Puratos USA
To support this transition, Puratos collaborates closely with farmers, cooperatives, and milling partners around the world to implement practices such as crop rotation, reduced tillage, and cover cropping. These practices are associated with improvements in soil organic matter and water retention, contributing to more resilient agricultural systems over time.
In the U.S., this initiative represents a shift from pilot programs to broader implementation within wheat flour. It is enabled by established supplier partnerships and supported by structured reporting frameworks across the value chain.
Our customers do not just need ideas. They need solutions that fit into how they operate today. Regenerative agriculture cannot stay theoretical. It has to work inside real supply chains, real formulations, and real production environments. That is what we are focused on making possible.
Michael Gleason - Product Director, Puratos USA
The initiative builds on programs launched in 2022, which continue to inform how Puratos expands its approach both in the U.S. and globally. As demand for transparency and measurable progress continues to grow, Puratos remains focused on advancing responsible sourcing through collaboration and long-term partnerships.
