Everything we create starts with soil and the people who care for it. Today, farmers face real challenges, from soil degradation to a changing climate. Regenerative agriculture is one of the key ways to protect natural resources and biodivesrsity, improve soil health and strengthen long-term resilience where our ingredients are grown. Consumers expect this too: 61% say they care about how their food was grown, according to the US Always-On Taste Tomorrow consumer research program.
Through our commitment, we support the transition toward regenerative agriculture, helping enable more sustainable ingredient sourcing, enabling innovation and delivering delicious food that nourishes the people and the planet.
Our Commitment
Our flour sourcing aims to support farmers transitioning to regenerative agriculture. By 2030:
- 50% of our global flour volumes will support regenerative agriculture programs, including 100% in Europe and 25% in the rest of the world
- These supported volumes will contribute to a 30% reduction in CO₂e emissions
We are working to extend this regenerative approach to other key ingredients such as cocoa, sugar and fruits, strengthening our responsible sourcing and partnerships with farming communities around the world.
Full definitions, boundaries and implementation rules are available in our Regenerative Agriculture Policy and its annexes.
You can follow our journey and track our yearly progress in our Sustainability Report.
What Regenerative Agriculture Means for Farmers and the Soil
Regenerative agriculture is an outcome-based farming approach that restores natural ecosystems by improving soil health, biodiversity and climate resilience while supporting farmer livelihoods. In other words, it represents a set of practices that allow farmers to maintain productive land while reducing environmental pressure.
- Cover Crops: Covering crops protects the soil between harvests, reduces erosion and improves water retention.
- Optimized Inputs: Reducing chemical fertilizers and pesticides protects soil life, while compost and organic amendments help rebuild natural fertility.
- Minimal Soil Disturbance: Less tillage keeps carbon in the soil and promotes healthier root systems.
- Biodiversity Measures: Flower strips, hedges or livestock bring natural balance to the field environment.
- Crop Rotation: Alternating crops improves soil fertility and breaks pest cycles over time.
- Smart Technology: Tools like drones, sensors and GPS guide precise, efficient decisions in the field.
