The Cupcake

To share or not to share – that is the question – when it comes to cupcakes anyway.  The cupcake is truly one of America’s most popular treats. From birthdays and baby showers to holidays and beyond, no celebratory event seems quite as complete without one of these small, colorful goodies. Being one of the simplest and easiest desserts to reinvent, understandably so, the cupcake has, in fact, undergone a glow-up in recent years.

The classic cupcake

The very first reference to a “cake to be baked in small cups” is found in “American Cookery”, recognized as the first American cook book and written by Amelia Simmons in 1796.

Cupcakes were originally called “1234 cakes” since they were made with 1 cup of butter, 2 cups of sugar, 3 cups of flour, 4 eggs, 1 cup of milk & 1 spoon of baking soda. The light cake base forms an interesting contrast with the rich frosting – offering a true moment of indulgence.

The creative cupcake

Cupcakes make a great canvas for innovation, as illustrated by the popular TV-show “Cupcake Wars”. Change up the shape or add new flavors and textures to reinvent the classic cupcake in a creative way.

The better-for-you cupcake

Looking for a better-for-you cupcake? We can help you clean up your label, add more fruit or swap out the buttercream for a lighter, whipped topping. 

The sustainable cupcake

Ready for a cupcake that your customers can feel good about? Try using our plant-based cake mixes and incorporate delicious, Cacao-Trace certified chocolate.


Cupcake Recipes