International Baking Ingredient Company Earned Multiple Industry Awards and Debuted Breakthrough Solutions
23 Sep 2025
LAS VEGAS, Sept. 23, 2025 /PRNewswire/ -- Puratos U.S., a leading bakery and sweet goods ingredients supplier, showcased an impressive lineup of new product launches and earned multiple industry honors at IBIE 2025.
With solutions designed to solve real-world challenges like rising production costs, clean label reformulation and faster innovation cycles, Puratos positioned itself as a strategic partner to help bakers win the innovation race.
"We work closely with industrial bakers, foodservice operators, and retailers to help them stay ahead of trends—whether that's clean label, gut health, or just making great-tasting baked goods faster and more efficiently," said Andy Brimacombe. "At IBIE, we showcased scalable solutions to help customers succeed in a particularly dynamic time in the bakery industry."
IBIE 2025 Awards Recognition
Puratos received two Best in Baking Awards – for Sustainability and Workforce Development – building on the company's 2022 IBIE win for establishing the first U.S.-based Bakery School in Pennsauken, NJ.
- Cubease: a precision-engineered dough conditioner, earned recognition for sustainability by simplifying dosing, reducing waste, and lowering environmental impact.
- Calling for Caring: this global initiative fosters a culture of care by focusing on employee health and wellness and a supportive work environment with programs and resources to improve personal well-being and resilience. A core part of the company's "people first" strategy, it was also celebrated earlier this year, earning the American Bakers Association 'Champions for a Better Tomorrow' Award.
- Ecopak: the company's commitment to sustainable packaging by shifting to reusable or recyclable materials was recognized with an honorable mention in the 'sustainable packaging innovation' category.
Spotlight on New Product Launches
At the center of Puratos' exhibit was its Industrial Pilot Bakery, developed with AMF Bakery Systems and featured in IBIE's Innovation Showcase. This cutting-edge facility enables industrial bakers to go from concept to commercialization without disrupting production – minimizing risk and reducing time to market. Complementing the Pilot Bakery was the Sensobus – a mobile sensory lab – stationed outside the convention center, where visitors could taste and test products, providing real-time consumer insights to ensure products are market ready.
Puratos also unveiled several groundbreaking solutions at IBIE:
- Softgrain Ancient Grain Clean Label – A better-for-you innovation that allows bakers to add sourdough-soaked grains directly into breads, enhancing flavor, texture, and nutrition while simplifying production. Softgrain Ancient Grain highlights grains like millet and spelt – which have remained unchanged for thousands of years.
- Intens Fresh 3-30 Premium – An enzyme-based dough conditioner that extends freshness and supports sugar reduction in sweet breads. Intens Fresh 3-30 is also able to deliver significant cost savings when used in products with 5% sugar or more.
- Carat Compound Chunks – A Cacao-Trace certified sustainable compound chunk – equivalent to real chocolate in taste and texture – provides bakers with a cost-effective, great-tasting option that helps insulate customers from a volatile cocoa market.
"IBIE 2025 was more than a showcase – it was a celebration of what's possible when innovation is driven by purpose," added Brimacombe. "We're proud that our products and people were recognized with multiple awards, underscoring that Food Innovation for Good is not just our mission, but our practice. Our innovations are often a result of our partnerships with our customers, and we're excited to continue to push the envelope in the world of baking."
