With the demand for on-the-go consumption increasing all over the world, the finished appearance of your products is more important than ever. First impressions count for a lot and can often be decisive in how consumers perceive your product. Our research backs this up: shiny products are perceived as being more indulgent, of higher quality and fresher.
Now shine and colour are usually obtained by adding an egg-wash to bakery products, but this has several disadvantages related to convenience and food safety, particularly as eggs can easily be contaminated and can provoke an allergic reaction with certain people.
Discover the Puratos Industrial Pilot Bakery, powered by AMF—an advanced facility inside Puratos USA Headquarters. Collaborate with expert bakers, access state-of-the-art bakery equipment, and stay ahead of consumer trends with seamless innovation.
Puratos opens first U.S. bakery glaze plant in NJ, boosting innovation, sustainability, and premiumization with Sunset Glaze and UHT tech.