The Muffin

A blueberry muffin a day keeps the doctor away. That’s the saying, right? Ok, maybe not, but it should be. Eaten in the morning for breakfast, as a quick afternoon snack, or as a pick-me-up during a long meeting, blueberry muffins are a true American staple. So much so, that it’s the official muffin of Minnesota!


Although flat, English muffins date back to the early 18th century, quickbread muffins, or “American” muffins, is said to have originated in North America during the 19th century.  Unlike the English muffins, which are typically unsweet, the muffin is usually sweetened and contains inclusions like berries, chocolate chips or nuts.

The origin of the blueberry muffin is really a tale of luck and experimentation. Once upon a time, there was a commonly used berry known as the bilberry that was used in all types of baked goods throughout Europe. When the pilgrims first arrived in America, they realized bilberries were not native to the land. However, the blueberry, a very similar berry, was. And so it was then that the blueberry was discovered and made its way into baking. Naturally, they made their way into the muffin, as was intended by nature.


Did you know that over 1 in 2 consumers agree that food that looks good to the eye is perceived to be tasty, as well? In today’s social media-centered world, standing out from your competition is not only a nice-to-have, it’s a must-have. Re-invent the blueberry muffin in a creative by adding a pop of color, unique decorations or incorporating a fun shape. This will surely make your muffin stand out from the crowd.


Whoever said “you can’t have your cake and eat it too” clearly never had our better-for-you blueberry muffin. Instead of using a regular muffin mix, try a wholegrain version. Our clean-label wholegrain cake mix is made with 100% whole wheat and no artificial ingredients. A cleaner label and improved nutritionals can attract even the most health-conscious of customers.


Plant-based is not just for vegans anymore. More and more consumers are incorporating plant-based foods into their diets to not only reduce their intake of animal-derived foods but because it’s better for the planet and more sustainable. Reinvent your blueberry muffin in a more sustainable way by using our plant-based cake mix. Our Tegral Satin Plant-Based Cake Mix makes going plant-based a piece of cake!

The Muffin