Puratos Selected as Winner of 2019 ASB Innovation Award

4 Mar 2019

Our proprietary research into consumer insights, Taste Tomorrow, shows us that consumers believe naturalness is at stake, and that food will become less natural by year 2025. Additionally, consumers have little knowledge about the food they are eating. They have no clue where, by whom and how they are produced – and they want answers. At last, there is hope!

Made with high-quality ingredients, Vivafil delivers great taste and reliable performance required in all baked goods whether you’re an artisan, industrial or retail baker. Our fruits are carefully sourced and selected to ensure the highest quality, and provides flavors, as well as textures, reminiscent of jam the way grandma used to make it. Wholesome, clean and delicious. Vivafil was formulated using the fundamental principles of food safety, water activity and hydrocolloid synergies. With its superior bake stability, Vivafil performs when used before or after baking. Not only is it perfect for a wide range of short-shelf life applications, but for long-shelf life finished goods, too. The possibilities are endless with filled cookies, layer cakes, snack bars, and more. 


The entire range of Vivafil flavors are produced in Puratos’ state-of-the-art manufacturing facility located in Pennsauken, NJ. The combination of Puratos’ technologically advanced processing and packaging capabilities, automated cleaning systems, ultra-clean environment, and formulation expertise has made it possible to produce Vivafil fruit fillings without the need to add preservatives. Indeed, Vivafil contains no high-fructose corn syrup, no artificial colors, no artificial flavors and of course, no preservatives. Vivafil comes in pails or drum packaging units, and has a guaranteed shelf life of six months in ambient storage conditions.

Puratos’ Vivafil range of preservative free fruit fillings was selected as the winner of ASB’s 2019 Innovation Awards in the Health, Wellness and Nutrition category. This ready-to-use, versatile and preservative free fruit filling was formulated to meet the growing consumer need for freshness, naturalness and transparency – all without compromising on taste! Indeed, the groundbreaking product range fills the gap in more ways than one.

Press Contacts:

Alejandro Tovar VP of Marketing Puratos Corporation, USA 856-428-4300 atovar@puratos.com

Ana Suarez Marketing Communications Coordinator Puratos Corporation, USA 856-428-4300 asuarez@puratos.com