Food Innovation for Good: Join Puratos at IBIE 2025
The International Baking Industry Exposition (IBIE) is the largest and most comprehensive baking industry event in the Americas, bringing together professionals from across the globe to explore cutting-edge innovations, market trends, and industry advancements. Whether you're looking to connect with experts, discover the latest in baking technology, or gain valuable insights into consumer preferences, IBIE is the place to be. Join Puratos at this year’s expo to experience groundbreaking solutions firsthand and see how we’re shaping the future of baking.
Where to Find Us
Las Vegas Convention Center
West Hall, Booth #4131
Expo Dates & Hours:
- Sunday, September 14 – Tuesday, September 16: 10:00 AM - 5:00 PM
- Wednesday, September 17: 10:00 AM - 3:00 PM
Sensobus Location: Outside the West Hall next to shuttle drop-off/pick-up and the Vegas Loop station.
Discover our booth
Learn how Puratos’ product and service innovations can help you accelerate (and future-proof) your business.
Savings Station
The challenge: innovations that help you cut costs, not quality. Puratos has the solutions: Intens 3-30 (sugar replacement), Sunset Glaze (egg wash substitute), Acti Egg Reduction (egg replacement for cakes & cookies), and Carat compound chunks (to offset those high chocolate prices).
Innovation
Discover the latest addition to our services offering: the Industrial Pilot Bakery (helping you go from concept to consumer-validated commercialization in one single space) together with new product innovations such as Cubease (the most convenient dough conditioner to-date), Smoobees (bakeable jelly pearls), and Carat Nuxel Hazelnut (a fully sustainable chocolatey nut filling).
Better-For-You
Food Innovation for Good is what we do. Discover how Puratos can help you stay ahead of evolving regulations and consumer demands, by adding less of the bad, and more of the good. Discover the latest addition to our Softgrain line-up (grains soaked in sourdough), our broad range of clean label improvers, mixes and fillings and sample the most indulgent plant-based brownie you’ve ever tasted.
Sustainability
Our Commitment to the Next Generation: See how Sunset Glaze, our plant-based egg wash substitute can help cut your CO2 emissions in half and learn more about our impact-driven programs such as Cacao-Trace and the Bakery School Foundation.
Expert-Led IBIEducate Sessions
Taste Tomorrow: Innovation Driven by Insights | Monday, Septmber 15th @ 8:30am-9:30am
Discover key insights from Puratos’ Taste Tomorrow Survey on evolving consumer preferences. Explore trends in taste, texture, health, and sustainability—plus actionable strategies for bakeries of all sizes. Meg Schneider is Puratos USA’s Market Intelligence & Consumer Insights lead, and has helped build the Sensobus and Taste Tomorrow programs to bring data-driven innovation to the baking industry.
Layer by Layer: The Magic of Lamination | Tuesday, September 16th @ 8:00am-10:00am
Unlock the secrets to flaky laminated baked goods with Kayla Croshaw. Learn about butter vs. margarine, trending techniques, and how to troubleshoot common challenges. Kayla is a Bakery Technical Advisor at Puratos USA with nearly a decade of experience in artisan breads and lamination. She's also a passionate educator and social media personality, known as @Kayladoughshaw.
Sourdough & Gut Health: The Science Behind Fermentation
Karl De Smedt explores sourdough’s digestive benefits, how fermentation supports gut microbiota, and why sourdough is more than just delicious—it’s good for you. Karl is the world’s only Sourdough Librarian, preserving over 130 cultures at the Puratos Sourdough Library while sharing the global story of fermentation and health.
Sensobus – A Sensory Analysis Lab on Wheels
The Puratos Sensobus is a fully equipped mobile sensory lab designed to gather real-time consumer insights from target audiences. It helps businesses test taste preferences, packaging, and communication concepts with real consumers before bringing it to market.
Open During All Show Hours – Put your taste buds to the test on the Sensobus and experience how consumer feedback shapes product development.
Get in Touch
Want to learn more about Puratos at IBIE and our initiatives? Reach out to your sales rep or Contact Us!
