Creating a happy gut for a healthy life

3 May 2022

Did you know, 72% of global consumers are interested in food products that improve their gut health?1 The opportunity is there for the taking.

The human gut microbiota hosts over 100 trillion microorganisms that all together form the gut microbiota community. All of these organisms thrive in an environment with a high diversity of hundreds of different species and an adequate ratio between “good” and “bad” bacteria.  The healthy bacteria in your gut feed on fiber, so the more fiber you eat, the more good bacteria will flourish. On top of that, fiber comes with many more benefits2:

  • Lowering blood glucose
  • Lowering cholesterol levels
  • Lowering blood pressure
  • Increase in frequency of bowel movements (improved laxation)
  • Increased mineral absorption in the intestinal tract
  • Reduced energy intake (for example, due to the fiber promoting a feeling of fullness)

But that’s not the full story. Not only does good gut health have proven health outcomes – consumers are also increasingly aware of these benefits. We discovered 78% of global consumers agree that improving their gut health does have a positive impact on their immune system1.

In today’s busy world, finding ways to consume gut friendly foods can be tricky for consumers, especially those who don’t know where to start. Consumers also struggle to find gut friendly foods that are great tasting. At Puratos, we understand the challenges that food manufacturers face in bringing these products to market in an efficient way that also stands out on shelves. This inspired Puratos to combine the art of baking with the science of gut health.

The answer? Delicious, high-quality bread ingredients your consumers (and their gut microbiota) will love! The fibers from these ingredients feed the good bacteria that are already present in our gut, causing a cascade of well-being throughout body and mind. It’s about elevating humble baked goods to superpowered gut health bread! 

Introducing Happy Gut by Puratos

Although bread is a common staple food, baking Happy Gut breads requires a delicate balance between scientific research and delicious artistry.  Puratos offers over 100 years of expertise in bakery products, an impressive portfolio of grain-based ingredients and scientifically supported solutions to help you create irresistible breads that support gut health.

You can rely on our century-long experience in baking to unravel the full potential of your bread offerings to keep your customers (and their gut) happy and healthy.