11 Jun 2020
Under the current circumstances, consumers are making fewer visits to shops, spending less time in stores and have a tendency to stock up on certain products.
Consumers worldwide are focusing on freshness and food safety, shifting towards more packed fresh baked goods.
That is why we have gathered some tips and tricks to help you give a longer shelf life to your fresh baked goods. This allows you to meet consumers changing needs, while providing you more flexibility to your production schedule.
Discover the multiple functions of packaging:
Optimizing the packaging of Fresh Baked Goods
Hygiene
Packing your product means that you will protect it against any external contamination.
It also serves to reinforce the perception of your customer that the products are handled in hygienic conditions.
Freshness
We can extend the freshness by packing the products in a plastic bag.
Taking into account that the products are packed at the right moment, when the core temperature is 35°C or 95°F.
For crusty items, it is better to use a micro perforated bag, allowing conservation of the product's crispiness.
Transport
Some products need to be protected during transport. Make sure to opt for a type of packaging that will preserve and keep your products in good shape
Communication
Besides the legal and regulatory requirements, packaging can help share additional information and messages to consumers.
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