Post-COVID Consumer Survey

The world has changed, and we must be ready to change with it. The Taste Tomorrow platform allows us to identify changing market conditions, which are translated into innovative ideas, products and recipes. 


To keep track of the ever-changing consumer trends, Puratos is conducting consumer surveys around the world as countries emerge from lockdown. The result is a constantly evolving Taste Tomorrow platform that helps our customers anticipate and meet consumer needs for bakery, sweet goods, and chocolate.

We explored various topics including bakery product consumption frequency, product packaging, health and hygiene, and home baking.

We found that consumers in the USA are adapting differently than other global consumers to the post-COVID world.

New Taste Tomorrow data shows:

  • The most important product qualities when choosing bread, sweet goods, or chocolate. 
  • How food packaging may evolve in the USA as compared to other countries.
  • How unpackaged goods need to adapt.
  • What qualities consumers are looking for to ensure safety and hygiene.
Consumers across the US began baking at enormous rates during lockdown.  New Taste Tomorrow data provides answers to the following:
  • Will home baking impact purchasing frequency of prepared baked goods at foodservice outlets, retailers, and artisan bakeries?
  • What drives consumers to bake at home?
  • What products do consumers bake at home?
  • Where will consumers purchase home baking supplies?

Complete the form below or contact your sales representative to learn more about the Taste Tomorrow Consumer Survey Post-COVID findings.

Learn more about our Post-COVID Taste Tomorrow research

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