Consumers want to know what ingredients are being used and where they are sourced from. 9 out of 10 consumers, that means almost everybody, reads packaging information. Half of them take a closer look to which ingredients are used in the product, with special attention to spot additives, genetically modified organisms (GMO) or any free from ‘ingredient’ claims. Puratos offers alternative clean(er) label solutions next to its traditional offer in which every ingredient has its reason to be. Our innovative & qualitative solutions allow a shorter ingredient list of the finished product. Discover our solutions.