Clean(er) Label

Cleaning up labels

Consumers want to know what ingredients are being used and where they are sourced from. 9 out of 10 consumers, that means almost everybody, reads packaging information. Half of them take a closer look to which ingredients are used in the product, with special attention to spot additives, genetically modified organisms (GMO) or any free from ‘ingredient’ claims. Puratos offers alternative clean(er) label solutions next to its traditional offer in which every ingredient has its reason to be. Our innovative & qualitative solutions allow a shorter ingredient list of the finished product. Discover our solutions.

Clean(er) Label Products
Belcolade Origins Papua New Guinea Cacao-Trace 73%
This chocolate is sourced exclusively from Papua New Guinea. It features roasted flavors of coffee and hazelnut with notes of both fresh and dried fruit and underlying hints of black pepper and honey. It has a 73% cocoa content and is the result of our Cacao-Trace sustainable cocoa program.
Belcolade Premium Cocoa Powder
This premium cocoa powder is ideal for flavoring and coloring patisserie and chocolate applications.
Belcolade Noir Supreme
An 70.5% dark chocolate with intense cocoa, earthy and coffee notes.
Belcolade Cocoa Butter
This pure Prime Pressed Cocoa Butter is available in handy small drops. Perfect for spraying, tempering, and cooking. Smart dosage, smart use.
Softgrain Wheat
Presoaked blend of wheat grains enrobed with sourdough. Add the grains at the end of mixing (to avoid damaging of the grains).
Belcolade Origins Venezuela Milk 43%
This milk chocolate with a cocoa content of 43% combines a strong cocoa flavor, the impression of roasted beans and a clear nutty aroma. The result is creamy, rich, and delicious milk chocolate sourced exclusively from Venezuela.
Belcolade Origins Ecuador Dark 71%
The high cocoa content of 71% delivers soft and subtle aromas suggestive of flowers, raisins, acid cocoa and smoked cocoa, finished off by a nuance of humus.
Belcolade Origins Vietnam Dark Cacao-Trace 73%
This chocolate is sourced exclusively from Vietnam. It features a pronounced acid cocoa aroma enriched with citrus, wood and tobacco notes. It has a 73% cocoa content and is the first result of our Cacao-Trace sustainable cocoa program.
Classic Raspberry
Natural raspberry based concentrated flavoring and coloring paste for confectionery and pastries.
O-tentic Origin
Based on natural fermentation, O-tentic Origin is the start of exceptional breads full of taste, flavor and texture, with a long fermentation process.
O-tentic Durum
Inspired by the Altamura tradition, O-tentic Durum lets you bake exceptional rustic style breads, using only water, flour, salt and O-tentic Durum.
Tegral CL Yellow Layer Cake
A clean(er) label mix for producing a soft, moist and delicious yellow layer cake.
Classic Strawberry
Classic is a range of concentrated fruit purees in a rainbow of delicious flavors and appetizing colors for your wildest creations. It helps you add fruit to your products while offering convenience & versatility.
Softgrain Rye Clean Label
A clean label ready-to-use presoaked blend of rye grains cooked with sourdough.
Molderator W
A natural molded inhibitor based off of a dehydrated wheat sourdough.
Miroir Glassage Chocolat Noir
Ready to use chocolate glaze, perfect for mousses, bavorois, cheesecakes, and fine patisserie.
Intens CL Extensibility
A clean label solution to increase machinability and extensibility of the dough. Particularly recommended for automatic and industrial lines with short resting times.
Belcolade Cocoa Powder
This premium Dutch Cocoa Powder has an attractive warm tone and a fat content of 22-24, perfect for adding taste and color.

Get inspired

Responsible indulgence

Responsible indulgence

The trend of healthy food was set-in long before anyone had heard of Covid-19, but the pandemic worked as a global accelerator for this trend and it has caused some interesting shifts in the health expectations of consumers.

How can Puratos help you to improve front-of-pack nutrition labels for sweet baked goods?

How can Puratos help you to improve front-of-pack nutrition labels for sweet baked goods?

Discover how Puratos can help you to improve the Front-of-Pack labelling of your products to fulfil consumers' demand for more nutritionally balanced products

Reducing sugar without compromising on taste

Reducing sugar without compromising on taste

Before we start reducing the sugar, we have to carefully consider how to compensate for these effects with another approach or ingredient.

Less fat.  Fewer calories.  Same indulgence.

Less fat. Fewer calories. Same indulgence.

Puratos clean(er) label fat reduction solutions help to make healthier sweet baked goods with no compromise on indulgence

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