Puratos’ Vivafil range of preservative free fruit fillings was selected as the winner of ASB’s 2019 Innovation Awards in the Health, Wellness and Nutrition category. This ready-to-use, versatile and preservative free fruit filling was formulated to meet the growing consumer need for freshness, naturalness and transparency – all without compromising on taste! Indeed, the groundbreaking product range fills the gap in more ways than one.
Consumers want to know the composition of their food. Therefore, they pay more attention to the product label. Consumers prefer short, clean and clear labels, with mainly natural ingredients and ingredient names that they know or understand.