Le Tour de Life
In the arena of health, pleasure or convenience, new concepts and innovative ideas are the only means to attract and retain the increasingly demanding consumers of today. In an effort to continue the flow of innovation to bakers, Puratos hosted the first Le Tour de Life in Dallas, Texas on June 5, 2008.
The evening featured board certified nutritionist and previous chair of the American Association of Cereal Chemists Julie Miller Jones, PhD. Currently she is professor of nutrition in the Department of Family, Consumer and Nutritional Sciences at the College of St. Catherine in St. Paul. Dr. Jones reviewed the benefits of whole grain, folic acid, omega 3's and even revealed some little known sources of health benefits. Statistics reveal that nine out of ten Americans do not get the daily-recommended amount of whole grains. Puratos displayed their ability to provide solutions to help bakers meet these needs.
The evening ended with a presentation of Puratos solutions that meet and surpass consumer demands as well as those that address upcoming trends.
Puratos has a wide variety of unique products that are both healthy and delicious. Our whole grain cake bases and mixes have superior taste and texture whilst being better for you. Puravita, our line of healthy breads, offers 100% whole grain, folic acid, and an excellent source of omega 3 formulations. Our entire Great Taste & Wellness range of breads and sweet goods delivers health without sacrificing any of the pleasure.
Puratos is delighted to introduce PatisFrance, a versatile and seductive range of patisserie products and ingredients. These products are surprisingly easy to use and will enhance your creativity enabling you to produce authentic products with a touch of class.
Puratos is also delighted to present O'tentic - a unique bakery component that enables bakeries to produce bread reminiscent of artisan tradition and taste. Puratos now offers bakeries the flexibility to develop and create a new range of superior quality breads. The benefits of O'tentic are comparable to an active sourdough with outstanding taste and texture.
Trying to get the most out of their busy lives, enjoying and sharing delicious and healthy food, discovering new tastes and keen to experience different sensations. These are some of the characteristic traits of the ever demanding consumers in the 21st century. At Puratos we constantly strive to attract and delight these consumers in a distinct and compelling manner.
Our next Le Tour de Life will be on August 7th in Seattle, Washington. For more information please email infous@puratos.com