Great Taste & Wellness for your success!

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2 March 2005

Puratos is among the first in its sector to respond to this consumer interest in improving their health; with the launch of the "Great Taste & Wellness" program. This range of products combines nutritional and health benefits with excellent taste and affordability.

Across the nation, consumers want to consume healthier products, without compromising on taste.  They are becoming increasingly aware of the health risks related to obesity and over-consumption of fats, carbohydrates, and sugars.  U.S. Research demonstrates that fat is the top consumer concern about food - and the 2005 Dietary Guidelines for Americans recommend limiting intake of saturated  fats and trans fatty acids.

Each Great Taste & Wellness product is the result of extensive research and development, combined with local knowledge and experience as well as the expertise of Puratos' global technical and development teams.  Sensory analysis by consumer panels has confirmedd that each product meets the highest standards in taste and structure.

In the U.S., this range currently includes a series of TFA Free, Reduced Fat products:

    Tegral Reduced Fat Creme Cake

    Reduced Fat Croissant                                         

    Tegral Reduced Fat Brownie                            

    Reduced Fat Danish

Now you can prepare great-tasting baked goods that are TFA Free and Reduced Fat and Consumer Approved.  In taste panels, consumers liked the new products as much as, or more than standard fat products with respect to flavor, moisture, texture, and appearance.

Be a part of the healthy solution ... Join us today!

For a more detailed presentation of our "Great Taste & Wellness" range and a comprehensive tasting session, please contact us and we will be happy to arrange one at your convenience.