Acti-Fresh partners with Novozymes
Now snack cakes, muffins and cake donuts can stay fresh, moist and soft even weeks after manufacture with Puratos Acti-Fresh solutions containing Novozymes technology.
While enjoying these products, freshness is a key driver in consumer's minds and the main trigger for repeat purchase.
But how often do bakers struggle with these products as they become hard, dry, and crumbly too quickly?
Puratos,specialist in pioneering solutions and ingredients for patisserie products and Novozymes,leading enzyme technology firm, have joined forces to offer state of-the-art freshness solutions.
Now, with Acti-Fresh solutions Puratos can enhance the freshness of all these delightful treats for several weeks.
Proven freshness solutions
Puratos' Acti-Fresh solutions with Novozymes enzyme technology ensure fresher, higher-quality products over time by keeping the crumb more cohesive and soft. It effectively slows retro-gradation of starch molecules in wheat flour without causing the gummy, non-elastic and sticky crumb, typical of conventional amylases. Puratos also optimizes synergies between enzymes and other ingredients including emulsifiers to offer total freshness for snack cakes, muffins and cake donuts.
Puratos tests the effect of Acti-Fresh using texture analyzers and sensory evaluation by an expert panel and consumers.
Synergy in partnership
Novozymes is the worldwide leader in enzymes and was looking for a development partner to enter the market of cake freshness. The partnership with Puratos and its recognized ingredient expertise allowed the company to rapidly commercialize their ground breaking technology.
Thomas Erik Nilsson, Global Launch manager, Cereal food and Beverages at Novozymes states
"I think that Puratos is a fantastic example of a committed development partner which leverages Novozymes' technical enzyme platform.
The co-operation between the two companies will allow Puratos to help its customers strengthen their position in the industrial cake segment.
Says Paul Baisier, Product Manager Baked Confectionery at Puratos Group.
"The partnership between Novozymes and Puratos has been very constructive and beneficial to our customers. By working together, we have been able to offer the best solution possible to the market, giving our customers a competitive advantage leading to increased sales and consumer satisfaction,"
Says James Simko, Sr. Business Development Manager International
"By combining Puratos' ingredient and formulation expertise with the new patisserie enzyme technology from Novozymes, we have created a superior synergy which has generated our state of-the-art Acti-Fresh solutions that offer total freshness for donuts, muffins, and snack cakes in the U.S. marketplace."