Freshness Solutions

Discover the Future of Freshness- With Acti-Fresh

Acti-Fresh

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Acti-Fresh is a unique enzyme and emulsifier based cake improver. By exploiting the specific properties of different types of enzymes and emulsifiers, Acti-Fresh increases a cake's freshness by improving the four dimensions that determine freshness: softness, moistness, resiliency and cohesiveness. The result: significantly extended shelf life for your recipe. Acti-Fresh improves your margins by optimizing your production and distribution costs and by reducing waste. In fact, by extending the shelf life of your cakes with Acti-Fresh you'll have significantly fewer stale returns. Make Acti-Fresh part of your recipe to optimize your total cake cost. 

Performance By Puratos Innovation!

Since 2008, Acti-Fresh has been improving the freshness of cream cakes, pound cakes, layer cakes, muffins, cake donuts and more. As the pioneer in cake freshness, today we put our expertise in cake science at the service of our customers. Tests show that consumers perceive an immediate gain in cake freshness when Acti-Fresh is integrated to cake.

Watch the demo here:               

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Extend The Life Of Your Business and Grow Your Market

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Nothing keeps your brand fresher in the mind of your market than freshness itself. In fact, consumer surveys have established that freshness is the number one criterion in customer satisfaction when evaluating a cake. When customers are satisfied they are more likely to become repeat customers. By increasing the shelf life of your cakes, Acti-Fresh lets you distribute your products over a larger geographical area. That means with Acti-Fresh you can grow your market by increasing the loyalty of existing customers, and by gaining new customers further afield.

Join us on the Cake Freshness Lab, a place where cake science becomes consumer satisfaction. www.thecakefreshnesslab.com/en-gb/

Did you know

Acti-Fresh increases a cake's freshness by improving the four dimensions that determine freshness: softness, moistness, resiliency and cohesiveness.

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