Knowing what consumers want is key to your success. This is why we carry out meticulous consumer testing to validate our new products and applications in bakery, patisserie and chocolate. After all, our products are developed ultimately for consumers to choose, buy and enjoy. This is why we have developed an extensive sensory analysis programme across the globe, through which we gather data and feedback from over 100,000 consumers all over the world.
This allows us to be aware of consumer preferences, product evaluation and product appreciation, which is critical to both our success and yours. Sensory analysis is a key instrument in our innovation and product development.