In addition to a changing economic dynamic across the globe, there are a few megatrends driving the food business, namely health and nutrition, convenience, pleasure and taste.
Trend: The global obesity epidemic has led to a growth in the slimming and low fat product market. Consumers are becoming increasingly more aware of weight issues and are looking for solutions in their nutrition. As a result, nutritional information on labels is read more carefully and has become a driver for purchase decisions.
Solution: Puratos has launched Puraslim, an alternative for traditional fats, which allows for the reduction of the amount of fat in breads and cakes.
Trend: Especially for bakery, sodium reduction could potentially have a great effect on public health as products from this category generally contribute up to 38% of the daily intake. Along with the European legislation, which imposes a sodium reduction of 16% in all food categories, baked goods reduced in sodium will form a very relevant proposition in Europe. Other parts of the world are likely to follow.
Solution: As part of our Sapore range, we have launched Nabucco: a natural sourdough enhancing salty flavours, which allows for the reduction of salt.
Premiumisation and authenticity
Trend: Up-market food is gaining importance in the frame of a more general renaissance of indulgence. An illustration of this is the rising interest in locally manufactured ingredients, combined with a willingness to pay a premium for locally sources food.
Solution: The Belcolade Collection range contains the most delicious origin and organic/bio chocolates, each one having its own very specific and unique taste.